To make athletes better through passion, design and the relentless pursuit of innovation.

Under Armour

The brand’s story begins in 1996 when Kevin Plank, the former American football player at the University of Maryland, created Under Armour.

The discomfort of cotton shirts that absorb sweat hard and limit his performance on the field – led Kevin to develop something better. Working in the basement of his grandmother’s house, Kevin created the first high-performance compression shirt that keeps body temperature in check, eliminates sweat and allows the athlete to evolve to its full potential.

Today, the influence of Under Armour is felt by athletes around the world. With a wide range of clothing, accessories and footwear, Under Armour never loses sight of its mission: To make better athletes through passion, design and the relentless pursuit of innovation.

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