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In Romania, the Carrefour group offers its customers multiple shopping possibilities, both in the over 360 stores in the country, as well as through the unique portal www.carrefour.ro and the BRINGO platform, available for free in Google Play and App Store, in 36 of cities.
Continuing the series of innovations, Carrefour has extended the integrated service “Your House – Self Service”, the cash register where customers have the opportunity to scan and pay for themselves, in the same place, the products purchased. Through the Carrefour application, customers can scan the products from the shelf, then pay at the cash register without passing the products on the tape.
Carrefour supports the communities in which it operates through relevant programs, so that, in 2017, the retailer launched, for the first time in Romania, the Carrefour Varasti Agricultural Cooperative, the first of its kind founded together with a retailer. The project brings Romanian agricultural producers closer to Carrefour customers with quality products and offers them the opportunity to access a sustainable market.
As part of the same strategic approach, Carrefour launched in March 2019 Crestem Romania BIO, a national program to support the conversion of Romanian farmers to BIO Agriculture and the promotion of Romanian BIO products. The program is a long-term commitment and was open to any Romanian farmer who wanted to be BIO certified. The goal is to create in Romania a strong segment of BIO certified producers, which can offer Romanians the chance to eat better.
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